![]() While a fear of the dark may seem irrational to you, it’s very real to your toddler - so ignoring it won’t make it go away. How Much Time Do Parents Really Spend Getting Kids to Bed? Someone Has (Finally) Found the Answer Acknowledge the fear What can you do about your toddler's fear of the dark?Ī few strategies can help keep your toddler’s imagination in check and help her to self-soothe and feel secure alone at night: A fear of the dark usually lasts for a few weeks to a few months. ![]() When does a fear of the dark typically start and end?Ĭhildren are most often afraid of the dark starting at around the age of about 2 through the preschool years, although it can appear in older children as well. Or, if a sibling is afraid of the dark, your little one might decide that’s enough reason for her to be afraid too.Ĭhanges (a move to a new home, the arrival of a new sibling) can also cause a child to feel insecure and afraid. Toddlers are also highly suggestible: Your little one might assume, for example, that the monster hiding in the girl’s bedroom in the book you read last night could show up in her room as well. They have longer memories than babies do, so a negative experience (like falling off a swing) may trigger a longer-lasting fear. In addition to a rich fantasy life, toddlers are more aware of the larger world and its dangers. Once a toddler’s thought process becomes more sophisticated, fears can appear to make kids anxious about a whole array of stuff - especially at night, when it’s easy for anyone’s imagination to run wild. We have all the deals on the table, but I have a huge vision for what I see The Shade Room being in the future and we want to be our own network.Why is my toddler suddenly afraid of the dark? “Literally we have been approached by every studio you can imagine in Hollywood. “The block is hot for The Shade Room right now,” asserted Nwandu. She was very clear that she has no interest in cashing in on early growth and plans to keep The Shade Room independent. Though Nwandu didn’t name names, she noted that The Shade Room has received acquisition offers from a bunch of major studios. “I’m not completely closed off to investors when the right partner comes,” said Nwandu. Unlike other viral media sites like BuzzFeed, The Shade Room has taken very little venture financing. ![]() By sheer numbers, the blog punches significantly above its weight. The Shade Room now lives on most social media platforms and has its own website and video team. ![]() “People come for the comments and for fellowship with the other roommates, that’s the main purpose, they want to hear what they have to say, it’s a forum.” “Social media is about the community, and so are we,” explained Nwandu. And unlike many of her peers, Nwandu stepped back from complete control early on to allow the community around her to have a voice in the stories being written. She first recognized the value of her creation when it started influencing the news its writers were covering. Nwandu attributes her success to meme culture - the ability for large groups to effect change using the internet as a platform. Despite growing The Shade Room to 9.3 million Instagram followers and profitability, Nwandu says she has no interest in an acquisition. Angelica Nwandu, creator of The Shade Room, joined our own Anthony Ha on the stage of TechCrunch Disrupt to discuss the growth of her Instagram-first gossip blog.
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